With a thermosensitive label that changes color when cold.
AmBev Dominican Beer Company, reinforcing its commitment to provide its consumers with an increasingly complete portfolio, has introduced its new packaging to the market: Brahma Light Liter.
The segment of light beer in the Dominican market is the one that shows the greatest growth trend in recent years, with liter packaging being the most important in the segment. Given the evident market preference, AmBev Dominicana completed its project and expanded its portfolio by introducing liter packaging into its offer. This project includes an investment of one million dollars in the Hato Nuevo factory, in staff training, in suppliers and resources, thus reaffirming its commitment to continue investing in the country and continue to innovate to respond to the demand of its consumers.
Alex Pinto, Head of Marketing, stated: “As a company, our goal is to provide our consumers with more beer options, focused on maintaining the most complete beverage portfolio in the country. With Brahma Light Liter, we deliver a product that will allow you to have a good time and make your group of friends and party even bigger.”
Melissa Martínez, Brahma Light brand manager, commented that the new Brahma Light Jumbo responds to the brand’s aim to be innovative and young, in addition to bringing new options and packaging.
It is worth mentioning that the new Brahma Light Liter has a different characteristic: it is the only Jumbo with a thermosensitive label that changes color when it is cold, informing the consumer of the exact moment at which the temperature of the liquid is.
Additionally and for a limited time, Brahma Light liter will have a starting price of 65 pesos, which will allow more people to enjoy this light beer in the new packaging.