Mexico.- Grupo Lala strengthens its product line with the launch new whole milk without lactose, which provides an alternative for people looking for a richer, creamier milk while retaining the benefit of easy digestion.
- This lactose-free whole milk reaches a growing segment in our country, as the market is aimed at people with symptoms Lactose intolerance.
According to UNAM Foundation In Mexico, 30% of the population suffers from lactase deficiency, the enzyme that metabolizes lactose.
Which means that these people cannot absorb it, so they cause discomfort when consuming it.
With the arrival of this product, where the lactose-free milk category dominates with over 50% of the market, the company offers an alternative for consumers looking for:
- rich milk
- Easily digestible product
- A special taste of milk
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Consumption of whole milk
ISCAM data from the first quarter of 2022 shows that the category liquid white milk recorded a growth of 16.6% in terms of value and 5.9% in terms of quantity.
- This in the wholesale of general goods during the first four months of 2022 compared to the same period last year.
In turn, the subcategory of whole milk records growth of 34% in terms of value and 21.9% in terms of volume in the wholesale grocery channel during the first four months of 2022. Compared to the same period last year.
Furthermore, a subcategory of lactose-free milk recorded growth of 20.3% in terms of value and 8.6% in terms of volume in the wholesale of general merchandise during the first four months of 2022. Compared to the same period last year.
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