Lilac color will be the protagonist of the renewal developed by the brand.
Argentina.- Activia renews its color palette, refreshes its image to reach a new lilac, thus joining the rainbow of products with which La Serenísima usually surprises the Argentinian consumer, always trying to be close.
Activia chose lilac as a color associated with well-being and peace, thus inviting moments of enjoyment that improve people’s quality of life.
This local rebrand aligns with its current global campaign “Feeling Good Starts Inside” starring Shakira and based on the concept of digestive health, central to the brand. It has been proven that minor indigestion can affect the quality of life, creating a bad mood and reluctance. Despite this, 70% of Argentines live with these inconveniences as something normal. Activia can help you feel good in a natural way, thanks to its exclusive Bifidus ferment that penetrates the intestinal flora, contributing to the well-being of digestion, with a tasty and pleasant proposition for everyone.
Activia is one of the most valued products preferred by consumers worldwide. It is present in 70 countries with more than 20 years of research that ensure it is a fundamental part of a healthy diet. For this reason, the Argentine Society of Gastroenterology recommends Activia to care for the well-being of the digestive system.