Tridimage designed the 3D identity of this packaging, and the Café Arlistan brand required a revitalization of its 3D packaging identity. The Molinos company turned to Tridimage to face a new way of communicating products from glass packaging shapes, label graphics and doypacks.
Analyzing the opportunities in such a tempting market, Tridimage decided to base its strategy on one of the most characteristic elements of the coffee ritual: aroma.
The result achieved is “a structural packaging design with great appeal on the shelf, where the sensual curves of its waist provide a comfortable grip, warm like a cup of coffee and enhance the idea of an aroma that rises to flood our senses.” the agency announced.
These elements are emphasized through the redesign of the brand logo and the graphic design of the label, also by Tridimage, reinforcing this message through the holistic work of the new packaging.