Bayer has redesigned its packaging

The drug company has modernized its packaging.

The new boxes of Bayaspirina, Bayaspirina Forte, Aspirinetas, Cafiaspirina and Cafiaspirina Plus are designed to be more attractive, in line with market requirements.

The colors and basic elements of each product have been retained, the big change is in the size and position of the recognizable Bayer cross, which is now larger and located next to the brand. The typography of the logo and drugs has also been changed.

“The main goal of this renewal is to give a touch of modernity to the products and, at the same time, to homogenize their image worldwide,” said Patricio Corona, Bayer’s head of marketing.


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