The packaging retains the brand’s characteristic design.
Mexico.- As part of its commercial strategy in Mexico, Bimbo launched the Artesano brand. It is an artisanal bread that is already available in various modern and traditional channels.
There is currently a clear strategy of promotional marketing by retailers combined with advertising space for the brand.
The packaging retains the brand’s characteristic design, as well as features that allude to the new product.
Source: Informa BTL