The new line proposes a more delicate, clearer and stronger design. As part of the redesign of its portfolio – which foresees new launches in the coming months – Casa Bianchi presents a new visual identity for its wine line: Bianchi DOC. It is a new, more contemporary and modern proposal of Malbec and Cabernet Sauvignon varieties to which the winery adds two new varieties of great personality such as Merlot and Chardonnay in this presentation, thus rounding off the lineup. Varieties: Malbec, Cabernet Sauvignon and the new Merlot and Chardonnay.
“The new Bianchi DOC wines are wines of great expression, aged in oak, easy to drink, versatile for accompanying all kinds of dishes and basically with a very good price-quality ratio” – predicts Adrián Cura, marketing manager of Casa Bianchi and adds: “We continue with the marketing team and our graphic designer Sergio Pérez Fernández to work on updating several lines of wines from the winery, also expanding the range of varieties in the mid-high segment by including two strains that are very well received by consumers. more innovative consumers, with the idea of setting trends in the local market.”
About the new design
The new packaging is supported by an important typographic body in red on white that contrasts with the cleanliness of the labels. The three initials in capital letters (DOC) are supported by the personality of the illustration on a very careful typographic setting that plays with the balance of shapes. The elements shown in only two colors are on martelé-type oenological paper in chalk tone with relief textures and sector varnishes that complete and enrich the perceived quality of the set.
“The new line of Bianchi DOC varieties proposes a more delicate, clearer and stronger design that focuses on the main quality of the product, while preserving the aesthetic parameters of high-quality wines” – explains Sergio Perez Fernández, a well-known graphic designer in charge of the project. .
In this way, the redesign of the line of Bianchi DOC varieties was carried out under the assumption of imposing a modern stamp that increases the visual quality of their labels, equating them with the high level that these wines achieve in their category.