Coca-Cola represents a global sustainability initiative

Living positively

Coca-Cola Mexico presented Living Positively, a global initiative that it said reaffirms its commitment to the planet, seeking the benefit of current and future generations, through strategies that include water care, sustainable packaging, energy conservation, climate protection, community programs, as as well as promoting an active and healthy lifestyle.

Brian Smith, president of Coca-Cola de México, assured that “the measure is a joint effort where we all have to reinvent and recreate the way we interact with the planet”, after the official launch of the company’s logo, composed of a large red circle with a positive symbol and a line optimism, he described.

Rafael Fernández Quirós, Vice President of Public Relations and Corporate Communications of Coca-Cola de México, explained that the platform covers four areas: well-being, environment, community and workplace.


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