Cognac in a small bottle that you can take with you at any time without losing style

Mexico.- It is coming to the Mexican market Dropa small bottle of Louis XIII cognac, which can be worn with different colored straps, so you can choose the one that best suits your mood at that moment.

Each bottle contains 1cl of the pristine blend of this iconic cognac. Available individually or in an exclusive case of five bottles. Each “drop” It reflects a spontaneous mood and mindset – strong, bright, daring and polished – and the plan is to choose a bottle that matches the mindset that best resonates with consumers.

It’s focused, mainly in new consumers, digital natives, pioneers, multiple tasks Mr multi-stakeholders; those who praise their tribes, conquer the world for themselves and seize the moment together, and who as a group constantly reinvent the codes of luxury, creating their own “art of living” in the right moment.

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A bottle that supports the quality of the drink

They are size It is the basis of the concept that, because it is such a small bottle, it can follow you wherever you go, reinventing the way to enjoy cognac. The intention is for everyone to decide for themselves the perfect moment to enjoy drinking this drink.

Under the slogan #Make it your own, lThe brand encapsulates an innate mentality of spontaneous appropriation, inviting you to make the world and the moment your own. The drop can be worn on different colored straps so you can choose the one that best suits your mood at that moment.

As part of the launch in Mexico, the cognac brand will have pop-up shop where consumers can buy a framework of 5 bottles of 1cl. From April 1 to 16 from 11:00 a.m. to 9:00 p.m., the “Palacio de los Palacios” will be the place to provide an exclusive first-hand learning experience Drop.

Finally, small bottles are essential, especially in the restaurant world. They allow consumers to enjoy alcoholic beverages in moderate quantities or on special occasions.

The Drop has a vision to become an icon for new generations. Photo: Louis XIII

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