76% of consumers today are more concerned about their diet than five years ago, especially in relation to food preparation.
Eight out of ten do not understand the nutritional information of food products. 76% of consumers today are more concerned about their diet than five years ago, especially in relation to food preparation.
This is clear from the Deloitte study, according to which the main concerns when buying a certain product are its preparation with healthy ingredients (a priority for 61% of consumers) and the possible use of chemicals in production (49%). Up to 42% of respondents believe that they do not have enough information about products that consume, and almost 80% do not understand any part of the product’s nutritional information.
The percentage of “healthy consumers” is also growing, so that two out of three are looking for products with less sugar and a low content of salt and calories.
For this reason, consumers trust products of domestic origin more than imported ones. 56% of respondents believe that imported food does not offer all the guarantees, and 69% would even be willing to pay a little more for food produced in their country.
Regarding product recalls that have occurred in recent years, 57% of consumers have stopped buying certain foods for this reason. The products that cause the most concern are meat (78%), chicken (67%), fruits and vegetables (53%) and dairy products (53%).
Women generally worry more about nutrition issues. 82% of women (compared to 70% of men) say they care more about food than five years ago, 63% have stopped consuming certain foods due to product recalls (compared to 51% of men). men), and 46% (compared to 39% of men) say they do not have enough information about the products they buy.
Looking at age groups, young people are the ones who worry the most about these problems. 72% of consumers between the ages of 18 and 29 are more concerned about the food they buy than five years ago, and more than half have stopped consuming certain products.
Furthermore, four out of ten young people say they do not have enough information about the food they consume, while more than half (52%) of adults between the ages of 45 and 60 say they feel well informed.
Likewise, two out of three respondents use the Internet to obtain more information about the food products they consume.