Consumers demand sustainable products

Companies must bet on green products to continue business processes with consumers concerned about the environment, experts agree at Food Tech Mexico 2018.

Reed Paget, founder of the Bule Water company, has convinced that ecological products are causing disruptions in the global market now more than ever. In a speech he gave at Food Tech Mexico 2018, he pointed out that consumers want to share a company’s philosophy if they adapt to big environmental strategies.

From his point of view, companies have great business potential with these sustainable requirements, and he pointed out that working on social responsibility at the product level must always delight consumers.

“Everyone who lives on earth has a lifestyle and needs resources. Waste of resources will eventually cause problems for all of us. So it is important to focus on sustainability,” he said.

For his part, Javier Morán, director of the University’s Institute for Food Innovation, explained that marking traffic lights in front triggers neurobiological processes similar to those used by people who follow successful diets and choose healthier products.

According to experts, this type of labeling disables the GDA strategy, which requires consumers to do mathematical calculations.

In this regard, he added that the front traffic light marking is more attractive, reliable and informative compared to others.

“Labeling helps us make food choices, and consumers are increasingly interested in interpreting what the labels say. In this sense, companies must focus more on simplifying information,” he pointed out.

On that occasion, Mariela Mociulsky presented the life of a millennial family in a play where several changes occur in the context of people and how this affects consumption.

Changes in the context and the consumer imply new requirements and greater requirements. Food plays a fundamental role in the search for well-being, it reflects the individual way of self-care, prevention and satisfaction.

In another context, Robert Hoffman, partner and consultant at Homera, addressed food waste on a global scale, noting that one-third of the food produced is wasted annually. For example, in Latin America, food that could feed 300 million people is wasted.

Hoffman expressed that measures of social and environmental responsibility must be taken in order to make the food industry an example. He said that in addition to the loss of money in large quantities of wasted food, essential nutrients and natural resources such as water are also lost, and emphasized that to solve this problem, measures are being taken at the global level so that every region of the world can.


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