Correct temperature to maintain freshness

Today, consumers expect to find a variety of fruits, vegetables and other foods in supermarkets, regardless of the season and at affordable prices. Today, this is possible thanks to refrigerated transport and refrigeration, which have become key elements in providing nutritious products at good prices.

Some foods, such as fruit and vegetables, require specific handling and transport, which can be expensive, but retailers know that refrigerated transport is a large market that cannot be ignored.

A study conducted by Master Research shows that about 96% of Mexican households that have a refrigerator buy at least one frozen food per week or to store in the freezer. The market research company added that the most consumed products are fresh or pre-cooked fruits and vegetables, followed by potatoes (ready to fry), ice cream, prepared meat and fish.

The main reasons why Mexicans consume this type of food are:

• Because they can be stored for a long time without losing freshness and taste.

• Because they enable the use of only the necessary quantities, thus avoiding wastage and reducing visits to supermarkets, thus saving the time of consumers who have little time to shop.

Mexico is an example of a trend that is occurring globally. According to a report by Transparency Market Research, the frozen food sector could grow by up to 30% from 2013 to 2019. While few years ago very few people trusted the quality of frozen food, scientific and technological innovations in the cold chain have improved the consumer experience with frozen food, leading to greater acceptance.

Undoubtedly, one of the big challenges for cold chain retailers is to maximize the shelf life of fresh and frozen products to meet the demand of their consumers. This will be reflected in the loyalty of your customers and higher sales.

The backbone of the cold chain is transport in refrigerated trucks, which enables the transport and distribution of large quantities of perishable products even to distant markets, while maintaining composition and quality. Without these refrigerated transport solutions, product sales would be limited to the place of cultivation or production or transport costs would be very high. For this reason, it is important to pay close attention to the suppliers involved in this part of the cold chain, as well as to the technological resources used for this function.

Today, there are a number of suppliers with a complete range of products and solutions for the temperature-controlled transportation industry. Some of them truly respond to the needs of their clients, because thanks to their technologies and innovations, they enable the transport of perishable foods (meat, seafood and other food products), flowers and plants, medicines, some chemical products, etc.

The first step to leading the way in this field is undoubtedly seeking and listening to the advice of experts. It is not enough to hire any supplier from the industry, it is necessary to have complete assurance that the products are transported with the best refrigeration technology, which will give us the assurance that, for example, food will reach customers preserving its composition, quality, taste and nutritional value with which they were produced.

An important part to consider is that different types of products also require different temperatures; This happens even among some vegetables, so when they are transported in the same refrigerators, each product will need a suitable solution.

The retail sector faces a major challenge to meet the demand for chilled products and guarantee that the consumer finds them in the best conditions for consumption. At the same time, it must also be aligned with the budget and profitability of manufacturers and wholesalers and comply with the regulations and standards required by the industry. Organizations such as the Safe Quality Food Institute (SQF), which have certification programs for export foods, ensure that the product is in perfect condition throughout the supply chain until it reaches the consumer.

In this sense, it is important to consider the following elements in order to identify the best transport solutions that enable the reduction of energy consumption, fuel and operating costs, while ensuring the temperature stability necessary for business:

Size. There are small vans for home delivery, trucks for urban distribution or trailers for transporting boxes with one or more temperatures, in case of long distances.

Single temperature systems. Ideal if the goal is to transport frozen or chilled products that do not require different temperatures. Some brands, in addition to offering equipment with excellent performance, are also friendly to the environment.

– Multi-temperature systems. One of the main trends in the refrigerated transport market is multi-temperature distribution, which allows different products to be transported simultaneously in the same vehicle. Thus, it is possible to move frozen, chilled and even products at room temperature at the same time.

Cryogenic systems. The retail sector must comply with special environmental regulations. Cryogenic systems are ideal in this situation as they allow product transfer with maximum control of noise and pollution emissions, even if the unit is operating at maximum capacity.

Support and maintenance. An ideal refrigerated trucking service provider should have a support and maintenance service that can handle any type. Furthermore, the supplier must be available 24 hours a day, 365 days a year and throughout the country, as this is a critical process that must not be stopped, otherwise it would affect the entire cold chain.

Considering these elements, it is important to consider that the best supplier with the best refrigerated transport solutions is the one that adapts to its own operational needs, enables fuel savings, and adapts to regulatory compliance.

Fuente: Smoking


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