Ecological water bottle

Just Goods launched the JUST Water brand on the market, a natural spring water bottled in a container mostly made of paper from forests managed by the Forest Stewardship Council (FSC). Packaging can be recycled in nine out of ten UK communities.

The launch comes in response to increasing consumer demand to buy sustainably packaged products to minimize plastic pollution.

Ira Laufer, CEO of JUST Goods, explained that they approached Tetra Pak for their eco-friendly paper packaging: “The solution is a unique and structurally different bottle with visual appeal, which also pushes the boundaries of sustainability credentials. Even the lid is made of organic plastic. “JUST is the only company in the world that bottles water in this Tetra Pak solution.”

The company aims to become the UK’s most prominent and recognized sustainable water bottle, offering consumers an alternative to the default plastic water container. In the long term, JUST plans to launch a series of products with social and environmental impact in the beverage and non-beverage categories.


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