Mars, Incorporated has announced that it will remove all artificial colors from its human food products as part of a commitment to meet growing consumer preferences. While many of the company’s products are already free of artificial colors, by expanding its reach to include the entire human food portfolio, Mars is committing to significant depth and breadth. Chocolate products, chewing gum, candyThe changes will affect the company’s food products and products and will be phased in over the next five years.
Artificial colors pose no known risks to human health and safety, but consumers are currently asking manufacturers to use more natural ingredients in their products. In this context, Mars will work closely with its suppliers to find alternatives that not only meet its strict quality and safety standards, but also maintain the fun and attractive colors that consumers expect from the company’s favorite brands.
“We are dedicated to satisfying and delighting the people who love our products,” said Grant F. Reid, president and CEO of Mars, Incorporated. “Removing all artificial colors from our human food portfolio is a significant task that will take a lot of time and effort to complete. Our consumers are in charge and we listen to them. If it’s right for them, it’s right for Mars,” he added.
Mars currently uses a variety natural font colors and artificially across its global product portfolio. Depending on consumer preferences, availability of ingredients and local regulations, different formulas and products may exist in different markets. However, all ingredients used by the company are safe and manufactured in accordance with Mars’ strict internal quality and safety requirements and requirements set by food safety regulators around the world, including the FDA and the European Food and Drug Administration. food safety (EFSA).
Removing all artificial colors from a human food portfolio that includes more than 50 brands is a complex challenge. Mars’ strategy includes partnering with suppliers to identify new ingredients and formulations that meet its strict quality and safety standards, addressing all legal and regulatory requirements, and creating accessible ways to obtain information and feedback from consumers throughout the manufacturing process. The company estimates that the process of developing alternative colors, ensuring their safety and quality, obtaining regulatory approval and introducing new ingredients into the entire human food portfolio worldwide will take about five years.
Source: Mars, Incorporated / www.mars.com