Emphasize changing consumption habits to avoid food waste

Climate change has become a global problem, so institutions and experts have focused on emphasizing that it is necessary to change behavior from home in order to avoid climate change. food waste. So WWF o The World Wide Fund for Nature and the University of Anáhuac México presented the “Dale Chamba” initiative.

Food production is the main cause loss of biodiversityTherefore, the initiative would try to make maximum use of fruits and vegetables. Likewise, this initiative is part of global efforts to achieve transformations in society’s relationship to biodiversity.

In addition, the “Communication for Change” project, whose first phase is a pilot, has a multidisciplinary approach and would implement psychology and social marketing strategies to raise students’ awareness of impact of food waste on biodiversity and the urgency of promoting actions to avoid it.

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Changing the approach to reducing food waste

The goal of the project is to establish a method that can be adapted in other countries around the world. In this sense, it is a pioneering program in the international arena that uses cutting-edge technology, such as mobile ethnography, among others. tools for measuring behavior change.

In the webinar: “Food Wasting and Its Relationship to Biodiversity Loss (WWF)”, Jorge Rickards, Director of WWF Mexico, explained that “Globally, the five most disturbing threats that humanity will face in the next ten years are related with the environment. Without changing behavior in everyday life, we will not be able to cope with extreme climate conditions or the loss of biodiversity.”

And the WWF estimated that 40% of cultivated food It never reaches our tables. This waste creates 10% of greenhouse gas emissions and wastes other resources such as land, water, energy and the human labor required to process them. The Living Planet Report 2020 points out that food production is the main cause of the decline in animal and plant species populations, causing habitat loss and degradation, including deforestation.

Projects to the finish line

Within the project, WWF promoted the “Give a job” campaign.which promotes precise actions against waste based on three simple strategies: prevention, efficient use of ingredients and changing the aesthetic perception of food.

As an ambassador of this effort, chef Mariana Orozco, a well-known activist on this topic, promotes in the video useful tips on how to make the best use of fruits and vegetables, revitalize their appearance and consume them when they are ripe.

“Avoiding food waste must be implemented in all our spheres. Hotels and restaurants without a doubt, but the most important changes happen in each of our homes. Buying vegetables and fruits that are not perfect, avoiding waste and using 100% ingredients are some of the actions we can take to save our biological diversitydish by dish,” concluded chef Mariana Orozco.

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