The brand has launched five new covers in honor of Argentina’s passion for football in this year’s World Cup.Argentina.- Aguila, the leading brand in chocolate for cups and pastries in the country with 75% of the market, they presented the new edition “Aguila Dates Patrias.” To celebrate the World Cup this year, the brand reproduced five paintings by the renowned “fan painter”, Ricardo Martínez Gálvez, on its packaging.
Under the name “El Grito Sagrado” and with the aim of strengthening the connection with these typically Argentinian customs and rituals, Aguila has redesigned its classic pink packaging with motifs of the World Cup. The works that make up this collection illustrate fans in various symbolic situations that reflect the passion for the game. football experienced in the country: “El debut”, “El fan”, “La N°1”, “Sueños” and “El Mundial en casa”, which the artist painted especially for the brand.
The illustrations are accompanied by a short review, and inside each cover there are texts that talk about “nationality” and football fanaticism. At the same time, recipes for preparing different types of chocolate are shared: “May”, “Independence”, “Colonial” and “National Dates”. As every year, you can find traditional Aguila chocolates in supermarkets and wholesalers, in packages of 100 and 150g.
“In this new edition of National Dates from Aguila, we have decided to share with our consumers these works of Ricardo Martínez Gálvez because we believe that there are few things that define our national being so well as the passion for football, which identifies us around the world and is part of our cultural heritage,” commented Agustina Terzian, brand manager.
Ricardo Martínez Gálvez was born on December 16, 1955 in Buenos Aires; a visual artist who was a football fan and eventually became a fan painter. At the age of 12, he went out to the court for the first time, and given his interest in drawing, at the age of 17, his mother offered him to take a drawing course with the plastic artist Domingo Méndez Terrero. With him, he learned to paint with tempera and was able to develop his drawing ability and potential.