The limited edition Johnnie Walker Black Label Triple Cask Edition has arrived exclusively in selected stores.
England.- Johnnie Walker Black Label Triple Cask Edition is a limited edition whiskey inspired by the refined and deep character of the iconic Johnnie Walker Black Label. This new blend, available only in Dufry stores, offers travelers a new taste with a triple character.
On a related note, Roger Jackson, Diageo Global Travel Commercial Director for Europe and the Middle East, commented, excited about the launch: “We are delighted to launch Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with Dufry stores. Customers “Will be inspired and excited by the in-store tasting options and expert staff who will be exploring the creation of this brilliant new blend with whiskey lovers.”
For his part, Eduardo Heusi Pereira, Global Category Director of Spirits, Desserts and Tobacco, said: “Johnnie Walker Black Label Triple Cask Edition is a wonderful addition to the range of Johnnie Walker whiskeys we are proud to offer in our stores around the world. We are delighted to activate the range vibrant touch points in store and online to offer our customers the opportunity to explore and get their hands on this vital new expression of Johnnie Walker Black Label.This exclusive whiskey from Dufry stores makes a unique and ideal gift for travellers.
The development of this rich, sweet and spicy whiskey was led by Johnnie Walker Master Blender Jim Beveridge and expert blender Chris Clark. This new expression is brewed with three key Speyside malts (Blair Athol, Cardhu and Strathmill) and matured in a combination of bourbon, Caribbean rum and Scotch casks. The result is a surprisingly rich whiskey, with layers of sweet vanilla and ginger aromas, notes of caramel and brown sugar, and a unique touch of smoke. Johnnie Walker Black Label Triple Cask Edition will be available exclusively at Dufry, the world’s leading travel retailer, and will be distributed in over 300 stores worldwide from May 2018.