The organizers reported that the event will gather more than 13 thousand experts who are looking for technological solutions for the development of new products. The growth trend of industrialized products remains strong in Brazil and Latin America. The factor driving this market the most, according to Euromonitor data, appears to be the growth in purchasing power of the middle class, a consumer group that will continue to add millions of Brazilians in the coming years. Higher yields associated with greater concern for health, the rise of obesity, along with the lack of time in large urban centers, are factors that have changed the profile of the Brazilian diet. Consumers who used to buy only products for basic needs are now able and willing to pay more for products with nutritional differences.
These important societal changes will continue to open up opportunities for food and beverage companies. According to a Euromonitor survey for the Health and Wellness category, Brazil is already the 5th largest healthcare market today. Functional food. With a strong push for innovation, more and more companies are working on launching new products, investing in research and development, and at the same time trying to compete on quality and prices.
To support food and beverage manufacturers in this innovation process, UBM is organizing the new edition of Food Ingredients South America, which will take place from August 5 to 7 at the Expo Center Norte de São Paul. The event, which has been a reference in the market for 18 years, is the main platform for this market, gathering domestic and international suppliers with the most current solutions.
The 2014 event will present more than 700 brands of raw materials and technologies for the food and beverage industry. With an audience of more than 13 thousand domestic and international visitors, the main networking point of the sector will connect supply and demand, giving continuity to the growth momentum of this sector.
In addition to the exhibition, the event will have a complete conference program, covering the needs of the industry, with the support of associations such as ILSI Brazil, ITAL, ABIAM, UNICAMP, with seminars, parallel events and guided tours.