In order to be recycled, the glass is crushed and melted in a furnace to turn it into a new bottle. This reduces energy consumption, reduces the consumption of used virgin raw materials and the carbon footprint of the production process. In Mexico, approximately 3.2 million tons of containers are produced each year, which could fill the Azteca Stadium four times. If not recycled, it can have a major impact on the environment. At Grupo Modelo, glass makes up 75% of the packaging material. Therefore, they generate a strategy to intercept the glass on several fronts.