Food labeling regulation is a complex and ever-changing field. In the United States, the Food and Drug Administration (FDA) is responsible for the accuracy and truthfulness of food labels.
In addition, FDA food labeling regulations are designed to protect consumers from false or misleading information about food products.
You may be interested in: Food and soft drink labeling regulations
It can also have a significant impact on product marketing, for example whether a food product must carry a warning label, this can deter consumers from buying, if a food product must not contain certain claims on the label, this can limit a company’s ability to market the product.
Food labeling regulations can affect product marketing in several ways, such as:
- Require companies to disclose certain information about their products, such as ingredient lists and nutritional information.
- Prohibit companies from making certain claims about their products, such as claims about the product’s health benefits.
- Limit the space companies have to advertise their products on the label.
- It can also make it difficult for companies to market their products to certain groups of consumers, such as children or pregnant women.
How is food labeling regulated?
It is established by laws and regulations issued by competent authorities in each country or region, which specify the minimum requirements that manufacturers must meet and establish labeling standards that must be adhered to.
- List of ingredients– Manufacturers are required to provide a complete and accurate list of ingredients used in the product, in descending order of quantity.
- Nutritional information– Data on the nutritional value of the product, such as calories, fat, carbohydrates and proteins, must be provided. This helps consumers make informed decisions about their diet.
- Allergens: Ingredients that can cause allergies or intolerances should be highlighted on the label to warn consumers.
- due date– Providing information on the shelf life and expiry date of the product is essential to ensure food safety.
- Warnings– It should include warnings about possible health risks, such as the presence of allergens or the proper consumption of certain products, such as food supplements.
It is an important tool to protect consumers from false or misleading information about food products.
However, it can affect product marketing in several ways, so companies that sell food products should be aware of the food labeling regulations that apply to their products and how those regulations may affect their marketing efforts.
Continue reading: Food labeling trends in Colombia