Considers food waste to a reduction in the quantity or quality of food as a result of the decisions and actions of retailers, food services and consumers (State of Food and Agriculture). The European Union throws away about a third of all produced food at a time when world hunger is on the rise.
According to Macarena Ureño, a consultant for Business development in CTA (Technology Corporation of Andalusia)the European project ZeroW will face the challenge of stopping and reversing this reality. Among other actions, a living laboratory will be created in Andalucía so that retailers’ strategies to valorize ‘ugly’ food have a real impact on consumers.
For Ureña, there are many factors that affect food waste, many stages agricultural and food supply chain in which this waste is produced and several actors are involved. It is about behavioral patterns, customs and consumer knowledge, as well as the shelf life of food.
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Food waste and supply chain innovation
ZeroW’s goal is to make a significant contribution prevention and reduction of food waste and improving the sustainability of food supply chains. The project, led by Inlecom Commercial Pathways, has a budget of 12 million euros, and 46 partners from 17 European countries participate in it.
According to Macarena Ureño, ZeroW partners will carry out a demonstration of different innovations in nine food chains, using the method of systemic innovation to effectively solve the problem of food waste (Systemic Innovation Living Labs, SILL).
“Los live labs son ecosystem of open innovations and user-centered that integrate research, innovation, and co-creation processes in real-world communities and environments. Each living laboratory will solve certain blockages in the system and propose data-based solutions to guarantee the future sustainability and spread of the developed innovations,” concluded Macarena Ureña.
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