Fresh milk, a new contribution of La Serenisima

Argentina.- fresh milk Serenissima Original, it is the first fresh milk from Argentina in a transparent bottle, made from recycled plastic and 100% recyclable.

Leche transparent from origin. Produced from cows fed grass 365 days a year. TACC Free, Celiac Friendly, Gluten Free. Partially skimmed, ultrapasteurized, homogenized and enriched with vitamins A and D. Source of vitamin E.

Milk consumption in Argentina

Data on the milk balance carried out Argentine Dairy Chain Observatory (OCLA) As of April 2020, it shows that population consumption saw an increase of 1.8% compared to the same month of the previous year, with consumption of 56.9 liters of equivalent milk per capita for the first four months of this year. This trend is estimated to be 184 liters for the year, almost 1% more than what was recorded in 2019.

Spending habits have been different so far this year as there has been a large increase in the purchase of lower value products, such as liquid milk unrefrigerated in UAT presentation, cream cheeses and drinkable yogurts in liters.

The organization states that the main cause of the increase in consumption of dairy products is the large amount of money that came from social assistance, which had a strong impact on the demand for these basic products, generating a much lower income per equivalent liter sold in the country. market compared to what normally happens.

The behavior of the dairy sector in Latin America

According to Food and Agriculture Organization of the United Nations (FAO)In South America, milk production is forecast to fall 1.1% to 61 million tonnes, with declines expected in Brazil, Uruguay and Colombia partially offset by a slight increase expected in Argentina.

The sector is also negatively affected by the low profitability of dairy farms and the high prices of animal feed, especially concentrates, which encourage the destruction of dairy cattle.

In Uruguay and Colombia, droughts and high temperatures affect the availability of pastures and fodder and negatively affect production. On the contrary, in Argentina, a more favorable climate is expected to support the recovery of production


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