FTS Argentina: all in one

Marketing, Consumer Habits, Health and Wellbeing and Innovación.El Food The Technology Summit Argentina, which will be held on October 23 at the Darwin Space at the San Isidro Racecourse, will have business space, a series of free conferences and a paid Summit that will consist of the following presentations:

09:00 – 10:45: Consumer habits: an X-ray of the Argentinian consumer
Juan Manuel Primbas, Country Manager Kantar Worldpanel Argentina, will analyze the perspective of consumers on a healthy lifestyle, what they look for, what they value, what they buy and how they react to market offers.

11:30 – 13:00 – Marketing and communications: Can we change consumer perception from price to value?

dr. Cathy Kapica, senior vice president of global health and wellness at Ketchum Communications, will help you discover at this conference how to effectively communicate your product’s value and convince consumers to choose “value” over “price.”

14:30 – 15:45- Round table: Strategies in health and well-being

Most food and beverage companies are committed to contributing to the well-being of their customers, suppliers, employees and their families, promoting a culture of health and care, thus improving their quality of life. At this Round Table, executives from important Argentine food and beverage companies will analyze their Health & Wellness programs, share their experiences on the subject and describe the activities carried out in their companies.

16:30 – 17:30- Innovations: Creativity, trends and new jobs

In this conference on the process of innovation and how to awaken creativity, which will include cases and examples that concern industry of food and drink, Pep Torres, founder and director of miBa (Museum of Ideas and Inventions in Barcelona), will offer a series of new inspiring ideas for your business, which will fill you with energy as if it were the first morning coffee.

Don’t forget that if you register before 8/31 you will get 40% off the value of your pass!

More information: www.ftsummit.com.ar


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