They promote physical activity and proper nutrition among Mexican children and youth.
With the participation of Margarita Zavala Gómez del Campo, President of the National System for Comprehensive Family Development (DIF) and First Lady of Mexico; Josefina Vázquez Mota, Secretary of Public Education, and Carlos Hermosillo Goytortua, General Director of the National Commission for Physical Culture and Sports (CONADE), Pachuca Club and the companies Gamesa, Pepsi and Sabritas announced in a press release their participation in Tuzochamps. National Cup 2009, which will be held in more than 1,500 public and private schools in 42 cities, with the participation of 40,000 children.
José Luis Prado, president of Gamesa-Quaker and the PepsiCo Mexico Group Live Healthy program, said that “by sponsoring the Pachuca first division team and Tuzochamps participants, we want to spread the message of a healthy life, especially among children and young people.
President Gamesa-Quaker, who also represents Sabritas and Pepsi, recalled that “PepsiCo Group’s commitment to our consumers crystallized in 2006 with the launch of the Live Healthy program, a comprehensive strategy that seeks to promote proper nutrition and physical activity among our consumers, employees and the general public .”
This alliance stems from the PepsiCo Group’s commitment to carrying out activities that support the development of Mexico and the long-term well-being of children and youth in our country, in accordance with a vision of sustainability that seeks to ensure that the economic success of the business benefits the communities in which it operates.
The participants of the first edition of Tuzochamps 2009, who will have the opportunity to experience a unique experience in which they will be able to show their soccer skills and get physically active in a fun way, will wear the logos of Games, Sabritas and Pepsi. on their shirts. , the sponsoring company of the tournament.
With the approval of the Ministry of Public Education, Tuzochamps 2009, whose categories are primary and secondary schools, will begin on February 14 with the qualifying phase by city, and will end on June 7, the day when the national final will be held at the University of Football in the city of Pachuca, Hidalgo.
During the entire tournament, professional soccer scouts from the Pachuca club will be present and they will look for new talents among the participating children who could be chosen to be part of the team’s core strength. The national champion travels to South America, a country where they will play friendly matches with other teams from the same category.
At the event, José Luis Prado also acknowledged the work of the Pachuca Football Club, which brings together all sectors of society “with the noble purpose of supporting this type of initiative that promotes sports culture from childhood and adolescence”.
With their participation in the Tuzochamps 2009 children’s tournament, the companies Gamesa, Sabritas and Pepsi reaffirm their commitment to promoting physical activity among Mexican children and youth, as an essential part of a healthier life.