Hard Seltzer that wants to give you the “Eye of the Tiger”

He Mezcal Tiger’s Eye launches its premium line hard seltzer: original blends with mezcal, with an alcohol content of 4.0%, gluten-free, low-calorie and three different flavors:

Original mixes They are already available on Amazon and soon on sale in stores like Oxxo, 7 Eleven, self-service stores like Walmart and La Comer and other online platforms like Mercado Libre in a 355 ml can and a suggested retail price of 39 pesos .

“Our premium Mezcal Ojo de Tigre seltzer is the fastest growing in the industry; this through the possibility to try Ojo de Tigre, El Mezcal for everyone in a different format for different moments of consumption,” said Roberto Hidalgo, marketing director of Mezcal Ojo de Tigre.

The hard seltzer trend

Hard pincers are far from a passing fad, they are growing at a spectacular speed and the producers of these drinks are increasingly attracting consumers from other drink categories. alcoholic beveragesnot just beer.

He alcohol content It varies from brand to brand, but ranges between 4 and 6%, similar to light beer, with a calorie content of around 100 calories per can.

In cans and with colorful designs, hard seltzer drinks are the more sophisticated sibling of alcopops, and they’re not just for those looking to cut back. alcohol consumptionbut also the reduction of calories and carbohydrates.

Some exponents

Seltzer is just the latest display of growth health and wellness industry, which has become a status symbol among millennials in countries such as the United States and Canada and in Mexico, these are some of the brands currently on the market:

A new category created for consumers looking for an alternative few calories, light. It is a combination of water, bubbles and fruity notes; It contains 4.4% alcohol, 0.5 grams of carbohydrates and only 88 calories, and is also gluten-free and keto friendly.

  • Pure Piranha: It is the drink with which Heineken México enters the hard seltzer segment. It is available in grapefruit, red fruit and peach flavors. It has 4.5 degrees of alcohol, contains 2 grams of carbohydrates and 99 calories.
  • Basic, basic: With this new product, Joseph Roberts Group wants to position itself within the new segment of spirits. It combines mineral water with light admixtures of different fruit flavors and contains 4.5 degrees of alcohol and 90 calories.
  • A small mole: The new Topo Chico hard seltzer is The Coca Cola Company’s stake in this segment. It is a drink with 4.75 percent alcohol, 100 calories per can, gluten-free and available in three refreshing flavors.

You may also be interested in: Flavors that give life to hard seltzers


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