Various studies around the world have shown the importance of clean labelling, which defines whether a consumer will buy a product or not.
Many products from food and beverage sector they do not offer clear marking what consumers want, which is that according to the survey he conducted Communication about ingredients50% of people said they were more likely to buy a product if they could recognize all the ingredients listed on the label.
However consumers you still think that their needs are not fully met because only 19% of the respondents said that they always recognize all the ingredients on the package.
These data show the risks posed by a marked vaguely. More than a third of respondents, representing 36%, admitted that they are less likely to buy a product made with INGREDIENTS that they don’t recognize.
On the contrary, 44% said they are willing to pay a higher price for a product when they recognize all the ingredients it contains.
“Ingredient companies have taken great strides forward to optimize their portfolios to include clean labeled ingredients that can be declared on pack in clear language that most consumers will recognise,” explains Richard Clarke, CEO of Ingredient Communications.
What is the clean label based on?
In reality, there is no “official” or legal definition of the term “clear mark” since it was coined between industry and consumers informally, as a response to the consumer trend of healthy eating.
There are different definitions or interpretations in this sense depending on who you ask. There are those who say that these are products whose formulation does not contain any additives, while others add that they should not contain them. allergens.
According to the definition of Ingredion, one of the players in the sectordevelopment and innovation in ingredients, pure labeling goes beyond labels. It is about formulating simple, but tasty and attractive products that the consumer “falls in love with”, that optimize their costs and that benefit both consumers and clients.
It’s in Mexico nutritional labeling It is mandatory and regulated by law NOM-051-SSA1-2015. The current label provides a lot of information, highlighting the caloric intake of foods, as well as ingredients and the presence of allergens.
Various consumer surveys show that Mexicans only read them in two situations: when they are buying food for the first time and when they are on a diet. The information they are looking for is primarily calorie intake, protein, fat and sugar content.