According to a survey by the US Food and Drug Administration, 55% of consumers often use product labels to get a general idea of the nutritional content of a food or drink.
How to choose the right colors
The importance of color cannot be underestimated when dealing with packaging and labeling brands. The best custom stickers use bright colors to attract customers’ attention. Neutral and gray tones should not be used, it is better to use something more vivid: a little color can go a long way.
As printing capabilities become more advanced, packages become much more colorful. Because of this, customers have started to associate more colors with more exclusive brands, even if they are not aware of it. Thanks to a wide range of color combinations, product labels are brighter and more colorful than ever. Studies have shown that consumers prefer several harmonious colors in a range of potentially busy colors.
How to choose the right font for your stickers
When it comes to high-quality business labels, the font is another aspect that catches the attention of customers. Although italic and elegant style fonts can look attractive and elegant, they are often difficult to read, especially from a distance.
Food and beverage labels should stick to something simple, but if the product is more unique, consider an italic or more decorative font. The color of the label should be avoided so that it does not conflict with the color of the font or is difficult to read.
This should be determined before starting the design process for best results as it could affect the colors and fonts you choose. Textured materials are great for use on labels for handmade or vintage products, but smooth materials are often ideal for food and beverage.
Brands that sell fresh or organic foods use clear labels to make the illusion of no labeling more real. The designs remain visible in contrast with the color of the product.
How to choose the right path
The shape of the label can also say a lot about the product. While flat shapes and lines are most common, you can give your product an extra boost on the shelf by creating a custom-shaped label.
The shapes of stickers are practically unlimited. In general, creating an attractive label design should be considered an artistic project, not a routine task.
You can have the best product in the world, but if it’s hidden behind a bland, boring label, how will consumers know? These days, it can be harder than ever for certain labels to stand out in the sea of all the other products on the shelf.