HP launches a sustainable solution for packaging production

Molded fibers, known as cellulose or molded cellulose, are usually made from recycled cardboard or newsprint, but can also be made from plant cellulose fibers such as bagasse straw, bamboo straw and wheat straw, it is a semi-hard material mainly used for packaging various products.

Cellulosic pulp is usually made from recycled paperboard and/or newsprint, but can also be made from many plant cellulosic pulps, including bagasse, bamboo, and wheat straw.

Packaging products made from renewable cellulose pulp are biodegradable and recyclable, and are currently used to handle and package thousands of products, from food containers to packaging for household and electronic products and disposable sanitary items.

The HP Molded Fiber Advanced Tooling Solutionis a solution that incorporates new advanced cast fiber tooling technology, enabling rapid and improved design and production of high performance cast fiber tooling in as little as two weeks.

Combined with HP’s new tooling service, the end-to-end solution provides greater manufacturing efficiency by improving uptime, reduced maintenance and massive customization options.

In addition, it eliminates the laborious and intensive manual production involved in the traditional process. Leveraging innovations in digital manufacturing software and data intelligence, including a new design platform with industrial 3D printing technology. This solution offers a design experience of packaging more efficient and optimized.

The solution provides manufacturers of cast fiber products with expanded options for greater production efficiency and design options.

The company’s end-to-end service can enable profitability by combining proprietary tooling technology and engineering expertise to reduce lead times, reduce maintenance time and enable customized short runs.

They stimulate the packaging market

The packaging market is shifting from foam/plastic packaging to cast fiber (also known as cast cellulose) for sustainability reasons, and eco-friendly packaging (i.e. replacing foam with paper) is driving the growth of this segment.

Cast fiber packaging is an $8 billion global industry and the fastest growing segment of the packaging market, with growth driven by increasing consumer demand for sustainable products and green packaging solutions, as well as the rise of outdoor and e-commerce offerings.

Asia Pacific (APAC) countries are the largest geographic market, especially China, Hong Kong and Taiwan. The region is experiencing the highest growth and is expected to be the largest market by 2024. This growth can be attributed to the increasing importance of disposable packaging, as well as the lower cost of tooling in these areas, which represents a significant cost advantage compared to other regions.


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