Argentina.- The Amber Lager beer It stands out with its characteristic mixture of caramel malt, which gives it a gentle reddish-amber color, a persistent foam, a fine grain aroma and a refined taste balanced between sweetness and bitterness. With this new caliber, unique in the red beer market, the brand wants to continue to strengthen its offer, which offers varieties chosen by those who know how to enjoy them.

This one beer represents the most chosen specialty within the portfolio Imperial, and its growth in the segment is now reflected physically: the traditional can has been lengthened. It is ideal for accompanying:

• sausages
• Cold cuts
• Roasted meat

The new caliber is a response to the significant increase in the consumption of canned drinks among millennials. Among the advantages of this format, the simplicity of temperature maintenance and practicality during transport thanks to individual packaging stand out.

The new can of Amber Lager 710 arrives to continue and continue to be close to consumers, constantly providing new proposals within the range of specialties offered by Imperial. For the company, innovation is the fundamental pillar of its value chain. With disruptive design and new packaging, the group positions itself as a pioneer in a market that is progressing and constantly renewing itself.

The pinnacle of beer in cans

The boom in cans in the beer category reached only 5% of the total volume of beer produced in Argentina. It is estimated to exceed 40% in 2020 and will continue to increase due to sustainability and practicality.

According to Ball Corporation, the aluminum beverage can is the most sustainable container in the beverage chain and the most recycled in the world, with a global recycling rate of 69%. In Argentina, this number is 79% of the total amount of cans consumed in the country.

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