ISM records positive results

The fair had 4% more professional visitors from 146 countries, and the exhibitors once again highlighted the quality of products and services for business. is Katharina C. Hamma, Chief Operating Officer of Koelnmesse.

1,601 exhibitors from 65 countries participated in ISM 2016, which is 4.5% more than in 2015. The increasing presence of important market leaders also contributed to the positive mood at ISM. “Trade inside and outside of Germany was again concentrated in this place. And that at a high decision-making level,” explains Bastian Fassin, president of the Working Group of the International Sweets Fair (AISM/Arbeitskreis Internationale Süßwarenmesse). He added: “With the simultaneous holding of ProSweets Cologne, the sweets and snacks sector offers here in Cologne important synergies and a direct link with the supplier sector. This gives us enormous added value.”

For the exhibitors, the high quality of the profile of professional visitors, who are again this year largely the decision makers at the highest level, was crucial. The exhibitors agree that they expect good business after the fair. Buyers from major trade and import companies, both from Germany and from other countries, were present at the fair. Every day there is a slight increase in customers from North America and the main target markets in Europe. More business visitors from Asia, Africa and the Middle East also attended ISM in Cologne.

As a guest country of ISM 2016, France delighted the fair’s visitors with its quality and diversity. About 90 suppliers presented sweet and savory products made in France, including many classics, but also innovations and new taste experiences. During the ISM fair, exhibitors were able to impress this year with new features, innovative technologies and ingenious marketing concepts. The “New Product Showcase” – ISM’s central showcase of new products – was completed, with a record participation of 120 displays. Topics included all aspects of the confectionery world and snacks.

The ISM visitors chose two other technological innovations as the main innovations. Thus, the first place was taken by Katjes with Magic Candy Factory, the world’s first 3D printer certified for food, for the production of fruit gummy candies. In second place was an innovative snack product: coconut flakes with the spicy taste of wasabi from the Hamburg company Heimatgut. The third position was taken by the company Boncha Boncha, from Taiwan, which can apply, for example, selfies, but also other photographic motifs to candies and lollipops, with excellent print and color quality. This confirms that the trend of personalized products continues, with which trade and industry can fully respond to the wishes and needs of customers.

Especially for food-conscious consumers, the assortment of desserts and snacks presents numerous alternatives and offers. These include, for example, vegan and reduced-sugar chocolates, lactose-free pastries and low-fat chocolates. sugar. However, for many manufacturers, the use of aromas, dyes and natural ingredients is nothing new. The offer is also characterized by small, manageable packaging that can be closed several times, in all categories of products, both salty and sweet.

The growing interest of the trade in new segments of ISM around trendy terms and concepts – on-the-go products, snacks, coffee and breakfast – emphasizes the important role of the fair for the development of the entire offer that adapts consistently to changes in consumer habits and consumer needs.
The ISM Award for Outstanding Service to the Confectionery and Snacks Industry has once again been awarded, this time to James Walker of Walker’s Shortbread. After Herman Goelitz Rowland Sr. (Jelly Belly Candy Company) and Felix Richterich (Ricola AG), Walker is the third recipient of this international award.

In combination with ProSweets Cologne, the ISM fair covers the entire value chain in the production and distribution of confectionery products; and all on the same date and place: a unique constellation in the world.

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