Kellogg Company presents its Global Corporate Responsibility Report

In this report, the company details the progress, challenges and future direction they are looking for as a global organization.

Building on its more than 100-year legacy of corporate citizenship, The Kellogg Company released its first Global Corporate Responsibility Report in a statement.

“Corporate responsibility has always been a pillar of Kellogg and an essential component of our heritage and culture. Today, more than a century after our founding, we continue to be a company that consumers trust because of our consistency in offering high-quality, great-tasting food. Now more than ever, it is important to do so while minimizing environmental impact and positively addressing global challenges. Our clients, consumers, investors and other stakeholders expect this from Kellogg, and we expect this from ourselves”; said David Mackay, president and CEO of the Kellogg Company.

Kellogg’s corporate responsibility report uses the G3 guidelines of the Global Reporting Initiative (GRI), which provide a framework of recommendations and indicators for the development of this type of document. Kellogg reports within the “B” level of verified application.

The report provides a detailed, transparent and clear description of Kellogg’s progress, challenges and future direction, in four key areas: environment, markets, workplace and community.

Environment

The Kellogg Company strives to conduct its business in a manner that minimizes the overall impact of its products and operations on the environment. In addition to its inaugural report, Kellogg has set a goal of reducing, by 2015, between 15 and 20 percent of energy consumption, greenhouse gas emissions, water consumption and food waste per metric ton produced, based on 2005 figures above.

The Kellogg Company will continue to embrace environmental sustainability practices throughout the company, while redoubling efforts to meet reduction goals and exploring better ways to support sustainable agriculture.

Markets

“We recognize that our success in the marketplace depends on continually earning the trust of consumers by meeting their need for nutritious, enjoyable food that is responsibly sourced and produced,” said Celeste Clark, vice president of Global Nutrition and Corporate Affairs and CEO of Kellogg. Sustainability.

Kellogg has successfully developed the Kellogg Global Nutrient Criteria (KGNC), which determine which products are marketed to children, as well as the development and innovation of new products. By the end of 2008, Kellogg had literally fulfilled its commitment to advertise to children under the age of 12 only those products that comply with the provisions of the KGNC. Likewise, the company has incorporated Kellogg’s Nutritional Guides (Guideline Daily Amount, GDA) into many more products, including the entire Mexican portfolio; It has also reformulated many of its products to be KGNC compliant and strengthened its healthy lifestyle strategies as well as food quality and safety.

Looking ahead, The Kellogg Company will continue to offer more and more nutritious food options, as well as information and education to consumers; evaluate and improve the effectiveness of its health and nutrition education programs; maintaining high standards in contracting and purchasing goods and services.

Working place

Kellogg Company is a workplace where diversity and values ​​are fundamental to more than 32,000 people worldwide, as evidenced by its recognized excellence in corporate governance; training and performance measurement based on K Values™, the criteria that define the company’s culture; its investments in diversity; and continuous improvement of safety at work. The health and safety of our people remains a key priority and it is an ongoing commitment to provide them with a safe workplace that encourages their best performance.

At Kellogg, we will continue to provide learning and development opportunities for our employees and invest more in diversity and talent inclusion and attraction programs.

Community

“Kellogg’s spirit of solidarity and our belief in co-responsibility in investing in the development of strong and strong communities is the legacy of our founder, WK Kellogg. Today, this commitment is implemented by our global network of collaborators,” Mackay pointed out.

The Kellogg Company provides financial support, food and volunteer work to various organizations in the communities in which it operates and beyond. Through the Kellogg Corporate Citizenship Fund, the company has donated more than $40 million in cash and $120 million in products to charitable organizations over the past five years. In 2008, in the United States alone, Kellogg donated $5.3 million through the United Way, and more than 1,800 employees participated in community service projects through the United Way Days of Caring, among other organizations.

In Mexico, for example, in 2008, more than 8 million servings of cereals and cereal bars were delivered, and in October of this year, the company’s staff donated 62 tons of food for the collection “For Mexico without hunger” organized by the Association of Food Banks (AMBA).

Future activities will include an even greater focus on those programs aligned with our goals as a global food company.

Availability of reports and executive summary

The Global Corporate Responsibility Report as well as the Executive Summary can be found online in the original English version at www.kelloggcompany.com/CR. The Spanish version of the Executive Summary will be available from February this year at www.kelloggs.com.mx.


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