Kraft Foods Argentina has officially opened a new Milka chocolate production line in Argentina. The event was attended by the president of the nation, Cristina Fernández de Kirchner. Representatives of the state, provincial and municipal governments were also present.
Based on the significant investment, 70% of Milka’s portfolio will be produced locally, doubling the chocolate capacity of the Victoria factory. The production of Milka in the country is part of the investment plan of Kraft Foods Argentina, which has invested 100 million dollars in the last four years.
On the company side, the event was led by the president of Kraft Foods Latin America, Gustavo Abelenda, the president of Kraft Foods Argentina, Juan Garibaldi, and the director of corporate and government affairs, Pedro López Matheu.
Garibaldi pointed out that “for the almost five thousand people who are part of Kraft Foods, we are proud to have faced the challenge of producing Milka chocolate again in Argentina after twelve years. In this way, we confirm our commitment to our country, as a result of a great industrial and professional effort that was possible thanks to the growth context we have in Argentina.”
To produce Milka again, Argentinian technicians carried out an innovative development that allowed Victoria to become the first Kraft Foods factory in the world to be able to produce Milka and Cadbury products with the same equipment, guaranteeing high international quality standards recognized by consumers.
In this way, the sustainable growth of the brand is consolidated in the Argentine market, which, among innovations to get closer to consumers, has two Milka stores in the city of Buenos Aires and the Milka cava system distributed in kiosks throughout the country. .state to ensure that the product is in the best conditions for consumption throughout the year.
The Victoria factory has a covered area of 21 thousand square meters on a property of 50 thousand. Among others, brands such as Milka, Beldent, Halls, Cadbury, Mantecol, Bazooka, Lengüetazo, Palitos de la Selva, Yummy are produced there. Most of the production is intended for the domestic market, and the rest is exported to destinations such as Brazil, Colombia, Mexico, Chile, Uruguay and Paraguay.