Mondelēz International launched a new pilot project in the United Kingdom. Via an on-pack QR code, consumers receive information about the company’s environmental sustainability initiatives, including recycling insights and conscious snacks to help consumers “eat well.”
When scanning QR code on the outer packaging, consumers can access a new online platform called “Snacking Right” that provides information about the company’s global Snacking Made Right program, including recycling information, mindful snacking tips and the Cocoa Life sourcing program.
The QR code will be piloted as part of the company’s summer on-pack promotion with Merlin Entertainments on a range of Cadbury, Oreo and Barny products, and the Snacking Right platform will continue to include more brands, products and territories in the future.
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Mondelēz and its QR code promoting sustainability
The platform also has a locator Recycle now de WRAP, to help consumers find out which packaging materials are collected and recycled at nearby locations. This feature aims to increase consumer awareness and encourage behavioral change so that more packaging can be taken to managed recycling sites instead of ending its life in the environment.
This pilot is a world first for Mondelēz International and is being tested in the UK as part of its packaging strategy. environmental sustainability “Pack light and pack right.” The QR code approach uses technology to provide consumers with important information about environmental sustainability and well-being without the need to physically add multiple labels to packaging.
Last month over half a million people visited the Recycle Now website to find the nearest collection points for this type of plastic and we are delighted to be working with Mondelēz International on trial QR codes linking to the Recycle Now website, he concluded. Helen Bird, Head of Business Cooperation at WRAP.
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