Natural colors that give life and appeal to food and drinks

Food coloring is an additive that gives color to food and drinks. If they are of natural origin, they are called pigments. If they are synthetic, they are called dyes or varnishes.

Natural colors do not cause health consequences because they have a lower allergenicity index, so consumers can eat food made from these ingredients. In addition, many of them provide the body with nutrients, such as riboflavin, which is why their use is increasingly common in the food industry.

Currently, natural colors are quite stable, meaning they do not degrade or change color when used in food. The most suitable colorant can be selected depending on the product to be applied and taking into account various variables such as whether the base is fat, water, alcohol, glycerin, among others.

In addition, it is important to take care of the pH value of the product to which the dye will be applied, because the color may vary depending on it.

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Some natural food colors are annatto, anthocyanins, betanin and chlorophyll. Photo: Farbe Naturals

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Natural colors guarantee safe intake of food and drinks

It is important that the presentation of food is harmonious for the senses such as taste, smell and sight. The variety of colors in food helps the consumer to choose it over others, because its visual presentation is important for taste.

In that sense, Natural colors has a wide range natural colors for foods whose base is, among others, turmeric, spirulina, beta-carotene, annatto, carmine.

The company is convinced that offering colors that come from nature, but are produced in a sustainable way, is essential for the health and safety of consumers. The purpose is to provide an excellent sensory experience, starting with sight and favorably affecting taste.

Therefore, its line of natural colors has the following characteristics:

  • Its clean labeling without sacrificing the tonality of the product.
  • It helps to maintain a visually pleasing appearance.
  • It enables approval of the entire finished product batch by batch.
  • Does not require FDA certification.

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3 advantages of Farbe Naturals natural colors

  • Bright colors: Natural colors offer striking and attractive tones for consumers without being aggressive to the eye, as artificial color does.
  • Great stability: A wide range of colorants are designed for different food matrices depending on pH and process temperature.
  • Clean labeling: In several countries, the trend is to choose natural options, and colors are no exception. FDA does not require certification for natural dyes.

Main applications of Farbe Naturals colors

  1. Pasta and cereals. The company’s line of colors allows maintaining a uniform tone, such as that offered by turmeric or carotenes to eliminate the use of tartrazine.
  2. drinks. The color can be expressed in direct consumption, concentrated or powdered drinks in a more intense and stable way.
  3. Dairy products and equivalents. Farbe Naturals solutions provide a pleasant and healthy appearance to dairy or similar products throughout their shelf life.
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Natural colors offer striking and attractive tones for consumers without being visually aggressive. Photo: Farbe Naturals

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Today you can achieve products with purely natural colors! Come to Farbe Naturals and get to know its wide range of natural dyes that will help you develop very attractive products.


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