The COVID-19 crisis is an unprecedented event in the world. It has democratized vulnerability and modified all aspects of everyday life. The food industry will maintain a key role in people’s lives, be proactive, provide security and empathize with new values ​​and needs. Through qualitative and quantitative approaches to understanding the social context, people, categories and brands, Mariela Mociulsky, director of the market research consultancy Trendsity, discovered with her team five consumer megatrends in this new context. In this video, we will see two of them in detail: Neo Connectivity and Porous Boundaries