They are promoting the creation of the National Agency for the Standardization of Dairy Products The dairy industry has promoted the creation of the National Agency for the Standardization of Dairy Products (Onnprolac), which will contribute to fair competition to raise the standards of Mexican standards to which companies must adhere. Director Rosa Leticia Segura Medina explained that the creation of this organization will benefit the dairy market by promoting the standardization of product quality.

Unlike Official Mexican Standards (NOM), which are established by the government and are mandatory, Mexican Standards (NMX) are promoted by industry through standardization organizations, and companies choose to adhere to the standardization of their products.

The consumption of dairy products in Mexico in 2011 was 382 milliliters per inhabitant per day, below the 500 milliliters recommended by the WHO. According to data from the Service for Agricultural and Food Information and Fisheries Statistics (SIEAP), milk production in 2011 increased by 0.06 percent compared to 2010, to 10.743 million liters. For this year, the industry is hesitant to surpass the previous year’s growth.