Packaging inspired by Madonna

Coca-Cola Light has launched a new line of fashion bottles. French designer Jean Paul Gaultier was recently named creative director Coca-Cola Light. Their first task was to create new bottles that show not only the image of Madonna – the queen of pop – but also combine her features: white and blue stripes.

The cream-colored bottle, which has no official connection to the singer, is illustrated with a mesh corset and, of course, a cone bra. The new line is inspired by the American singer’s conical bra.

Coca-Cola has always partnered with fashion, having worked with Karl Lagerfeld and Dolce & Gabbana in the past, but now the Diet Coke brand is taking the extra step by mixing music and fashion into one campaign.

Unfortunately for American Madonna fans, the Jean Paul Gaultier bottles will only be available in Europe.


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