PET containers, responding to consumer needs

PET plastic bottles are the second most popular type of packaging in the global consumer products market, after flexible plastics, and will grow by 3.9% in the next five years, said Andrés Musalem, senior analyst at Euromonitor International during his lecture at the 16th LAPET. (September 15 to 17, Mexico City).

The number of plastic food packaging units increased from 146 billion in 2011 to 153 billion in 2017. Beverages increased the number plastic bottles from 46 billion to 59 billion units in that time, showing a more pronounced increase than food.

The expert commented that, in the case of Mexico, 90% of bottled water uses PET; Furthermore, due to the high consumption of water jugs, higher density plastics are widely used.

Carbonated drinks still have the highest percentage of this material, followed by glass and metal in third place. In the case of energy drinks, PET also dominates, followed by metal and in third place the other plastics. Likewise, it is used in larger quantities in containers for other beverages such as instant coffee and tea, and in smaller quantities in metal and glass, according to data from Euromonitor International.

Musalem explained that the global increase in consumption of bottled water in PET bottles and water-like drinks is linked to consumers increasingly looking to hydrate with a natural, functional and low-calorie soft drink, compared to other higher-sugar soft drinks. and calories. Well-being is one of the main concerns of today’s consumers.

ethical consumption

The speed with which consumer industries adopt and use major technological advances today does not allow consumers to use the products generated by these advances in a responsible, conscious and sustainable manner.

PET has provided the industry with the ability to extend the shelf life of these foods and beverages, while also creating the ability to distribute and consume liquid or packaged foods virtually anytime, anywhere.

According to Euromonitor data, ethical brands that relate to the environment already represent 21% of sales value in the packaged food industry, very similar to 22% in beverage brands.

Musalem said experts expect more innovation in product variety and pack size, especially among smaller single-serve sizes, to increase packaging options for soft drinks, particularly PET bottles.


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