Powered by Crisp the World

The design is presented in a cartoon way with striking colors.

Spain.- Vicente Vidal launched his new line of potatoes with global flavors ‘Crisp the World’, which comes to the market with three references: Paris Style, French fries with mushroom cream; Rio de Janeiro style, fries with black pepper and a touch of lime; and Tokyo Style, fries with Teriyaki sauce.

Aimed mainly at a young audience, and now available in a 120 gram format, “Crisp the World is the result of a research process in which we sought to develop original flavors specific to certain countries. The result is this line that we hope will be interesting to consumers not only for the specificity of its aromas, but also for its spectacular design,” says Santiago Sala, general manager of Aperitivos y Extrusionados, a company that brings together the brands Vicente, appetizers Vidal, Aspil and Gus .

Charlotte Bouvier, Romerinho dos Santos and Bushi Kato are the main protagonists of Crisp the World. They, depicted in a caricature manner on bags of striking colors (supposedly blue, green and red), tell through their personal story how they found the taste of their country.

“It’s a fresh, striking product that suits this time of year very well, especially now that the World Cup is on. We currently have flavors from three countries present in Brazil, and we hope to continue creating the characteristics of some more in the future. “We are very happy because in these first days the reception of the product is very good.”

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