It will be launched in 355cc jugs across the country across all sales channels.
Cervecería y Maltería Quilmes presents Quilmes 1890, a new blue variety that stands out for its golden color, body and excellent intense flavor. It is a Bavarian pilsener lager made according to an old recipe from the end of the 19th century that combines different malts, and was prepared by a brewmaster from Quilmes to celebrate special occasions.
This new variety will be launched in 355cc jugs nationwide in all sales channels and joins Quilmes Cristal, Quilmes Bajo Cero, Quilmes Lieber, Quilmes Stout, Quilmes Bock and Quilmes Red Lager to complete the Quilmes family.
Quilmes 1890 is the result of joint work between the field of innovation and the team of master brewers of Cervecería y Maltería Quilmes to offer consumers more and better products. Its launch will be supported by an advertising campaign in public spaces, magazines and online media.
“Quilmes 1890 is a special blue with a body, an intense flavor and a golden color. This new variety confirms our intention to offer a beer suitable for every consumption, every moment and every encounter. With this launch, we open a year that will have many new features, always striving to surprise our consumers and exceed their expectations,” explained Fernando Mur, Quilmes brand manager.