Presented in revolutionary PET containers of 500, 1000 and 2000 ml, RAD-60 arrives, the most powerful energizer on the market with a new and incomparable taste. RAD-60 is the result of a careful research and development process that allows us to offer a premium energizer with a very pleasant taste, with the highest contribution of energy and vitamins in the category, providing an incredible explosion of energy. The RAD-60 formula contains taurine, guarana, ginseng, caffeine and L-carnitine, plus a complete B vitamin complex, which greatly differentiates it from other energy drinks on the market.
The RAD-60 provides more power, offers greater size and economy
Following the format applied with incredible success in Brazil, RAD-60 comes to the market in its three innovative PET presentations of 500 ml, 1000 ml and 2000 ml, which means that one container contains 2, 4 and up to 8 times the amount of product and energy that conventional cans provide. One of its most significant characteristics is the economy provided by its larger presentations, which reaches 100% compared to the competition. In addition, it is worth noting that the RAD-60 bottle can be partially consumed and hermetically sealed for later consumption, keeping all its energy qualities and taste intact.
With its RAD-60 formula, it fully covers the daily dose of vitamins needed by the average person, added to a carefully selected energy package for the healthy energy needed by all those who want an active life, such as athletes with high physical demands, students who need concentration for long-term studies or simply for those who want their days and nights to be longer and more active, supported by an additional dose of energy and vitality.
With an initial R&D investment estimated at $4,000,000, World Spirits SA is introducing this innovative product to the local market to compete in a fast-growing segment such as energy drinks. This innovative project is based on the great success achieved by this format in the Brazilian market, where in just one year it reached a 40% share in the energy drinks sector, far surpassing recognized international brands.
It is worth noting that RAD-60 arrives at the right time, because due to import restrictions, many brands of imported energy products will not be able to reach our country, which is why it is an extremely favorable context to replace these brands with Premium. a product of national production, which, due to its specific format, will quickly adapt to the needs and demands of the Argentinian consumer.
RAD-60 will immediately start exporting to more than 10 countries in the Americas, in the manufacturer’s strategic plan to position it worldwide as a premium product.
Indicative sales prices for the public are:
RAD-60 500ml = $9.00
RAD-60 1000ml = $15.00
RAD-60 2000ML = $25.00
– Caffeine: Activates and stimulates the central nervous system, increases the ability of mental processing, improves alertness, reaction time and concentration, and in turn reduces the feeling of fatigue and sleepiness.
Likewise, caffeine accelerates the heart rate and creates the release of adrenaline, promoting the absorption of glycogen (energy reserve) and fat and creating an acceleration of metabolism and energy synthesis. RAD-60 contains 20 mg/100 ml
– Taurine: It is an amino acid that intervenes in the vital and metabolic functions of the human body, and in combination with caffeine has a stimulating and invigorating effect.
It acts on the regulation of the level of glucose in the body and its use as a source of energy, and accelerates the transformation of fat into useful energy.
It should also be mentioned that taurine is a powerful antioxidant, participates in muscle tissue regeneration processes and has great detoxification power in the body. RAD-60 contains 400 mg/100 ml.
– Guarana: Guarana starts working when the caffeine has already disappeared with the same benefits. It is used in RAD60 for its long-lasting stimulating effects as it is slowly and gently absorbed. In addition, taurine increases resistance when performing physical activities. RAD-60 contains 40 mg/100 ml.
– Ginseng: Ginseng has a stimulating effect on the body, promotes an increase in energy, reduces the level of fatigue, increases physical and mental performance, improves sexual performance and reduces physical and mental stress. RAD-60 contains 4 mg/100 ml.
– L-carnitine: It is a fundamental element in the metabolism of fats and their subsequent transformation into energy, it promotes the correct oxidation of fatty acids in the mitochondria and thus releases energy in the form of ATP. In this way, it increases the energy level in the body and accelerates the metabolism. RAD-60 contains 40 mg/100 ml.
– Sucrose: it is an easily assimilated disaccharide that ensures a quick supply of energy to the body.
– B vitamins: They play an important role in metabolism, especially in the processes of breaking down fats and carbohydrates, they promote energy production in the body. RAD-60 contains inositol, riboflavin, pyridoxine, niacin, vit B2, B3, B6 and B12, which are vitamins that they have the greatest impact on energy processes, which in turn are responsible for the reduction of fat deposits since they stimulate fat burning by exporting fatty acids to the liver, where they can be stored and converted into useful energy. RAD-60 contains in one dose 100% of the daily needs that the average person has in their diet.