The new glass jar is characterized by strengthening the image of your brand.

Spain.- Hida Alimentación engaged structural and graphic design studio Avanza Packaging and product marketing company Posiciona to develop the new packaging and graphic identity for its glass range. The new glass jar is characterized by providing innovative solutions to strengthen the brand image, thanks to the incorporation of an elegant engraving and a new line of labels, made in vivid colors.

Among the most significant changes is the absolute prominence of its logo engraved in high relief, a design that has been optimized to achieve greater visual impact on mass distribution shelves compared to the competition. The set is completed with eye-catching labels and a screw top with a high skirt. The choice of colors for the entire image – including that of the tapas – follows the characteristic color of its reference sauces: fried tomatoes, ratatouille and tomato-onion sauce.

The Juvasa Group, through Avanza Packaging, joins the strong commitment that Hida Alimentación has made to the diversification and growth of its brand. To its reference sauces, Hida has added the production of a wide range of premium products such as creams, fillings for empanadas and fried meat for pasta.

“Among the most significant changes is the absolute prominence of its logo engraved in high relief, a design that has been optimized to achieve greater visual impact on mass distribution shelves compared to the competition.”

Among the main challenges of the Murcian company is to continue conquering the consumer’s palate with quality domestic products, where the wisdom and requirements of traditional preparations are combined with industrial production. Avanza Packaging, always with innovative companies dedicated to its customers, has come up with a new design of its jars for domestic and organic fries, responding to its maxim to offer consumers a unique product where quality prevails.

Source: Avanza packaging