Protein diversification is now a key component of trade and climate change mitigation strategies.
- From dependence on proteins of animal origin to alternative proteins and vegetables It is necessary to meet changing consumer and regulatory requirements and to achieve ambitious climate goals.
Over the past six years, FAIRR has worked extensively with companies and investors on this issue, helping to catalyze this change.
Companies are building resilience into their protein value chains and portfolios through a dual approach using supply-side and demand-side interventions.
You may be interested in: Innovative trends in food and beverages
Investment in alternative proteins is growing
A new report from network of investors from FAIRR highlights the increased focus of retailers provide alternatives more affordable meat and dairy products of plant origin.
- The goal is to meet consumer demand while simultaneously addressing the climate goals of retailers.
A commitment to sustainable protein The FAIRR initiative is supported by 84 investors, who collectively manage US$23 trillion in assets. Including companies such as Mondelēz International, Walmart, Tesco, Unilever, Kraft Heinz and Nestlé.
Many of these F&B organizations have launched more affordable plant-based products. It should be noted that 35% of companies have committed to increasing the amount or sales of proteins that are alternatives to meat and/or dairy products.
Among the notable moves, Mondelez launched plant-based Philadelphia cheese products in the same price range as the dairy versions.
In the meantime, other companies have also joined forces plant-based products and protein products that replace meat which are cheaper than the same products of animal origin.
You can also read: Business actions that contribute to more sustainable food