Salary announced the signing of a strategic alliance with FXM The ingredients that drive the sales and marketing of MicroSalt in Mexico and Latin America. This alliance marks the first time that MicroSalt will be sold and marketed outside the United States.
The alliance’s strategic sales plan includes securing meetings with the largest manufacturers salad snackstaste houses and other food companies that want to have a profile full of flavorlow sodium content, as well as participation in the event of ingredients, additives and solutions for the food industry.
“We at FXM are very excited to enter into this strategic alliance with Salarius, as well as to introduce MicroSalt® as a solution in our new front-labeling portfolio in Mexico with respect to sodium reduction and stamp elimination,” comments Gilberto Olvera. , CEO of FXM Ingredients.
In the same way, the General Manager of Salarius, Víctor Hugo Mancilla explains that they have tried to work with FXM to offer all the taste of saltbut with the benefits of low content sodium from MicroSalt to help Mexican consumers reduce their sodium intake.
Numbers of salty snacks
Global market for salad snacks to reach $108 billion by 2021, and the low-sodium ingredients market is estimated to reach $1.76 billion by 2025 at a CAGR of 11.7%.
In Mexico, annual revenues in snacks They amount to about 5.6 million dollars in 2020. In addition, the Mexican market is expected to grow by 9.1% annually.
On March 27, 2020, the reform began General Law on Health establish front labeling warning on industrialized food and drinks that exceed the values established by the Ministry of Health in: saturated fat, sugars, salt or sodium and calories. With respect sodiumthose that exceed 350 milligrams of sodium per 100 milligrams must carry an excess sodium warning stamp.