Specialized milk for expectant mothers

Central Lechera Asturiana has introduced Premamá for women who are planning to become pregnant or are pregnant.

Central Lechera Asturiana presented to the Spanish market Premamá, a product intended for women who are planning to become pregnant or are pregnant. Premamá is an innovative milk product developed in collaboration with the Spanish Society for Fertility (SEF), enriched with all the nutrients a future mother needs. The Packaging Company has designed a container that is presented in a half-liter format.

Premamá milk was presented to society at the last Baby and Mom Fair. To advertise this product during 2009, Central Lechera Asturiana launched a graphic campaign in specialized magazines, from January to March; online campaign on websites and search engines in the baby and mother sector; a microsite on the Central Lechera Asturiana website and various marketing campaigns at the point of sale.

Breast milk provides calcium and phosphorus, necessary for the structure of bones and teeth; iron and iodine, necessary for the development of the brain and nervous system in embryonic states; folic acid, which contributes to the normal development of the fetus during pregnancy, and vitamin D, necessary for the absorption and use of calcium and phosphorus.

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