Fifteen international artists redesigned the Maestro Dobel Diamante tequila bottle.
Mexico.- Fill Your Bottle With is the name of the initiative that brings together fifteen fashion designers and artists of international recognition selected by LUISAVIAROMA, a prestigious fashion luxury e-commerce, to mediate a bottle of the exclusive Maestro Dobel Diamante Tequila and put it on the Sotheby’s auction benefiting from the program carried out by the Fundación Origen .
LUISAVIAROMA managed to raise awareness of the cause among prestigious contemporary art artists and fashion houses, to redesign the Maestro Dobel Tequila bottle with its own style. Among the participants are: Aquazurra, Blumarine, Daniela Villegas, Etro, Ferragamo, Missoni, Héctor Esrawe, Héctor Zamora, Loris Cecchini, Maurizio Donzelli, Michelangelo Pistoletto, Pascale Marthine Tayou, Paolo Grassino, Prince Lauder, Richard Dupont, in collaboration with Galleria Continua , Eduardo Secci Contemporary and Galería Labor, which, along with Sotheby’s, are the most prestigious auction house characterized by a sense of social responsibility supporting foundations around the world together with recognized social actors, such as Elton John’s AIDS Foundation, Jony Ive and Marc Newson’s RED Auction in collaboration with Bono, among others, they join to help Mexican women.
“The eyes of the international press are focused on Mexico, where on International Women’s Day a charity auction of 15 unique works of art will be held thanks to the collaboration between LUISAVIAROMA and recognized designers and artists who have transformed the iconic bottle of Maestro Dobel Tequila with their talent. 100% of the proceeds will go to Fundación Origen, which has been fighting poverty for years and helping women in vulnerable situations,” commented Fernanda Hernández, Head of Public Relations and Marketing – USA, Latin America and Spain at LUISAVIAROMA.
Tequila Maestro Dobel Diamante is the culmination of the experience of more than 11 generations in the production of tequila, respecting and admiring the craft processes and knowledge of the ancestors. On this occasion, Tequila Maestro Dobel reaffirms its commitment to Mexican society through initiatives that help solve specific problems that affect it. Aware of the problems related to domestic violence, especially against women, she is very proud to be able to collaborate on this project with Fundación Origen and LUISAVIAROMA.
Fundación Origen has positively influenced and helped empower more than a million women through its programs: Origen Help Line and Origen House Centers, where, among other things, workshops are held on self-esteem, comprehensive development, decent work.
“We are proud to be part of this initiative from which we will benefit with 100% of the proceeds. Looking at the amazing designs and the work behind each of the artists, I am sure that the auction will be a success and that buyers will be proud to contribute and help us continue this work that we have been doing for a long time. 15 years old,” commented Mariana Baños, founder and president of Fundación Origen.
The Fill Your Bottle With auction will take place on March 8 at 20:00 at the Soumaya Museum, with special guests and brand executives in attendance.