According to Dolores Brizuela, marketing manager for specialty packaging for food, hygiene and health, at Dow, the flexible packaging market in Latin America is in a very good position and a positive future is expected; In particular, with flexible packaging, he said, it is possible to reduce the consumption of materials, the weight of the packaging and adjust the costs to different products, and they provide barrier and protective technology.
In an interview with conversion magazine, Brizuela commented that, in units, flexible packaging represents 63% of the food industry, and in the “non-food” field, its presence is increasingly evident. “The current participation of flexible promotes more and more investments in the development of new technologies. The annual growth forecast for flexible packaging until 2015 is close to 5%, which exceeds GPD’s forecast for the same period in Latin America,” it said.
The specialist pointed out that flexible packaging is best adapted to the food industry; “In Latin America, flexible packaging represents 63% in units in the food industry… the type of flexible packaging that has grown above 10% in recent years in the region, in various industries, is SUP or flexible packaging that stays in place. SUP is aligned with the main packaging trends: practicality, marketing tool and sustainability,” revealed Dolores Brizuela.
Packaging trends, Dow CEO explained, change depending on the changes that society is going through, to meet new demands. Specifically in Latin America, as the middle class increases, “consumption increases and preferences are directed towards packaging that offers added value such as longer shelf life or ease of use. For their part, people with less purchasing power can still buy products they didn’t have access to before, many of which use flexible packaging (such as body creams),” he documented.
Dow recently introduced a flexible 100% PE stand-up pouch, which the company says is the first stand-up pouch composed of 100% polyethylene; Furthermore, it can be recycled in its entirety, without the need to separate the layers, and can be used in a variety of applications such as food, personal hygiene and cleaning products, lubricants, paints, among others.