The packaging industry has become an important sector for economic development, and as it has been shown in recent years, it has taken on greater importance with the preservation of public health around the world during the pandemic caused by Covid-19.
Currently, it is not possible to imagine any manufactured product that does not require a packaging material, whether they are made of metal, glass or cardboard, so at the moment there is no material that cannot be adapted to the requirements of different needs.
There are still areas of opportunity that will warrant attention, especially emerging markets with growth potential. And the thing is, there are more and more markets that need to be served or that require the attention of the packaging industry,” discovered Hiram Cruzfounder and director of consulting company Mundo del Envase.
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Scope of the packaging industry
Although there are industries that are already well positioned, such as food, drink, cosmeticsAmong other things, the pandemic has left a culture of entrepreneurship where entrepreneurs can be seen in these sectors. For example, food startups for typical food, cosmetics and personal care products, and natural products that are already developers at the microenterprise level.
According to the founder of Mundo del Envase, another key point is the creation of bridges of cooperation between companies and supplier development. This is one of the fundamental elements in it vision 2030 for the value chain between the companies that make up the entire packaged product chain.
In recent years, communication, that is, information from the producer, raw material to the end consumer, has intensified in order to understand what the consumer wants, and through that chain, a suitable container is developed, a container for a specific need. he commented
Weaknesses of the sector
Within the packaging sector, there are still some related issues that are being dealt with in isolation, where they can still be seen in some sectors, especially when speaking from the point of view of some legislative initiative, each of which is grouped together to protect its own interests.
A current weakness is the lack of flexibility to develop small suppliers, as not all entrepreneurs have the simplicity and availability of materials for small-volume packaging. Therefore, it is necessary to work with them,” commented Hiram Cruz.
Las accounts They seek to implement environmental taxes or packaging regulations that affect the value chain. However, our legislation is prohibitive, as is the case with the ban on plastic bags or single-use packaging.
These bans or regulations affect the industry, Cruz explained, because they are vital in certain circumstances, such as during a pandemic with home delivery using these types of materials to avoid contamination.
Agenda for reducing polluting emissions until 2030
The General Assembly of the United Nations established in the 2030 Agenda that sustainable packaging is a key issue and is closely linked to Sustainable Development Goal number 12, which deals with responsible production and consumption.
Concern for sustainability and the environment is an issue that affects all industries, including packaging and packaging. Therefore, the search for sustainable packaging options has become one of the main trends adopted by various companies.
Condition “resistant packaging” refers to the type of packaging that respects the environment. It is linked to an economic model known as the circular economy, which seeks to reduce, reuse, recycle and restore existing materials and products as much as possible. In this way, its life cycle is extended and the added value of the product is created.
In order for packaging to be considered sustainable, it must have one or more of these characteristics:
- Be a recycler
- Ser biodegradable
- Be made from recycled materials
- Be reusable
Faced with a new paradigm of awareness about the responsible use of plastic, companies find themselves at the point between the expectations of end users, who demand elimination of plastic and use of biomaterials, and regulations of public administrations. Therefore, the industry must be intelligent and innovate so that its development is profitable for both business and the environment.
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