The new Bimbo Vital line

Bimbo Vital Multigrains and bread with seeds are products introduced by Grupo Bimbo to offer more comprehensive options.Peru.- Bimbo Vital Multicereal and Bimbo Vital Pan Semillas are new products that Grupo Bimbo has placed on the Peruvian market with the aim of offering the consumer as diverse a range of integral products as possible.

With a market share of 43% in the line of specialized breads (whole, multi-grain and double fiber), Bimbo aims to increase this market share by 5% by the end of 2014 with these two products.

Aivy Schroth Crovetto, marketing manager of Bimbo del Perú, pointed out that both varieties are the product of a development process that lasted 10 months, during which different varieties were tested. formulas.

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