The DSM report showed an increase in the consumption of sugary dairy products, despite concerns about the amount of added sugar in dairy products. The DSM has released the second report in its Global Research series, which looks at the issue of reducing sugar. Based on international research, the report focuses on consumer perceptions of sugar content Dairy Products. Although 62% of surveyed consumers expressed concern about the sugar content of the dairy products they consume, sweetened dairy products are preferred over variants with reduced sugar or no added sugar. The report reveals a disparity in this category between consumers’ concerns about their health and weight and their purchasing behavior.
The DSM survey, conducted in the United States, China, Brazil, Spain and Germany, showed that consumers (34%), and especially their children (53%), have increased their consumption of dairy products in the last three years. They also expressed that they expect this trend to continue to increase, particularly residents of China (49% of adults, 68% of children) and the United States (32% of adults, 54% of children).
Although almost two-thirds of respondents said they are concerned about sugar consumption in general (64%) and that the sugar content of dairy products is a concern (62%), consumption of sweet dairy products remains high. Overall, there is potential for food manufacturers to increase the market for reduced sugar dairy products; The reason for this is, on the one hand, the recommendations of the World Health Organization (WHO) on sugar consumption, and on the other hand, the fact that 80% of the respondents agreed that dairy products with a low sugar content sugar or reduced sugar are better for your health.
The results highlight the importance of new product development in this category, where current products do not meet the necessary requirements for consumers to change their purchasing behavior. This report is very useful for those in charge of innovation and marketing of dairy products, as it provides information on the reasons why consumers choose dairy products with reduced sugar content.